I am no pundit to guide anybody on how to interact on Social Media. However, there are some basics that I have learned over time, which have worked in my favor.
You may choose to disagree with them, which is perfectly fine; but I would love to hear your views. I have also explained what I do in each situation, which further clarifies the point:
- Do not share excessively: You are not a celebrity; else you would not be reading this post!
I had this lady I was connected to via her Blog, FB, Twitter and also IndiBlogger (blogging platform in India). She posts excessively – good morning updates, posting pictures multiple times in a day, sharing her posts every day, retweeting and sharing others work blindly and excessively – and all this on all relevant platforms. On top of that she started multiple blogs on various themes in due course of time. I was so tired of seeing her updates often in my feed that I had to unfollow her from everywhere…and no regrets for that!
I wouldn’t want to overwhelm my audience. You are on social media for ‘social’ purpose, not just for me! If I don’t care about you, then I don’t deserve you. Think about it!
- Make numbers matter – I used to follow a few who have thousands of followers on Twitter. But when they post something, they don’t even get a single ‘favorite’ in the entire day. The reasons could be many – the tweets are automated (and excessive), they don’t interact with others, the followers are not really readers (ever heard of follow for follow), the shares are not really worthy of sharing with others, or the timing is terrible.
I fail to understand what is the point in sharing if nobody is acknowledging it. Do they just want to post blindly? Wouldn’t it be better to post wisely and only what is worthwhile?
Most of my shares are only after I have read somebody’s post and really liked it. That way the quality aspect is guaranteed, and i am glad many of them get read and shared by others too.
- No point in pleasing everybody – As much as you would like to visit everybody that comes on your profile, practically, you won’t be able to do it. Even if you are, the fact is some were just looking for a comment or follow back. Rather, do what you can manage in the long term and what you really love to read. I see many just retweeting or sharing multiple posts of a person in succession…seems more of a liability based on give-and-take relationship they have!
Also, one related aspect is you can’t possibly have thousands of friend’s! Check the list of people you follow or are friends with, many won’t even have interacted with you ever. Do you really want to keep them forever?
I never connect with anybody who has poor interaction. Even if I do initially, and there is no interaction from the person for a few months, I am happy to break the virtual bond. I do not want to follow them just because they are following me back!